Two things to consider when making a video.
1. Content
Most people use the web cam on their laptop and just record them randomly blabbing about something for 10 minutes and it's just rediculus. If you can't have some hard hitting information for 1 to 2 minutes... then you probably shouldn't make a video. Think of your video as the heading for a news paper article. It's just there to grab attention and then your website text should continue the conversation. It's been proven that websites that have videos on them have people stay on those sites longer then websites with out. So that's good to know. But a pathetic video just like a pathetic website will have people clicking away just as fast as they came.
2. "The Look" (audio video)
Video Part 1: Hey, I don't want to be the guy who sounds so superficial but... not everyone should be on video. NO ONE should do video unscripted and unprepared. With that said, I've seen way to many videos of some guy talking about how he's going to help me make millions of dollars when it looks like he's a middle aged guy sitting on his 80 year old grandmas couch. I mean COME ON! who else is with me on this one. If you are going to be talking about how you are going to help people make all this money. You better have a background that is either a blank white wall, with no holes in it or you should get a back drop. A black sheet, or something that looks like you planned it.
Video part 2: Buy a camera, and you can pick up a lite version of some kind of video editing software or use windows movie maker. It's on most PC's. I personally use a mac and iMovie which is the mac equivalent of windows movie maker, but it's WAY better. Combine that with iLife... which is an upgrade plugin and NOW you can do green screen videos. WHICH are way cool. If you really want to make your videos look great get a mac, a green screen, a bunch of lights and go to it. Then you can make whatever background you want.
Audio: Does your video look great but sound like crap. that's no good either. When buying a video camera buy one with a good mic. Read the reviews and or buy an additional mic. Mic's can be expensive, mine is 200 dollars for the lapel mic and it's not exactly great. I should have just spent the 300 bucks and bought a professional grade one instead of the pro-sumer one. Don't get crazy, you don't need a 3000 dollar mic but a few hundred bucks and your golden. B&H is a great place to buy those kinds of items or eBay. Remember, that no amount of looking good will over come poor audio. It's also not a bad idea to lay down a little background music, but be careful there not to over power the audio from the person speaking.
I hope this helps someone just getting started in video marketing.
1. Content
Most people use the web cam on their laptop and just record them randomly blabbing about something for 10 minutes and it's just rediculus. If you can't have some hard hitting information for 1 to 2 minutes... then you probably shouldn't make a video. Think of your video as the heading for a news paper article. It's just there to grab attention and then your website text should continue the conversation. It's been proven that websites that have videos on them have people stay on those sites longer then websites with out. So that's good to know. But a pathetic video just like a pathetic website will have people clicking away just as fast as they came.
2. "The Look" (audio video)
Video Part 1: Hey, I don't want to be the guy who sounds so superficial but... not everyone should be on video. NO ONE should do video unscripted and unprepared. With that said, I've seen way to many videos of some guy talking about how he's going to help me make millions of dollars when it looks like he's a middle aged guy sitting on his 80 year old grandmas couch. I mean COME ON! who else is with me on this one. If you are going to be talking about how you are going to help people make all this money. You better have a background that is either a blank white wall, with no holes in it or you should get a back drop. A black sheet, or something that looks like you planned it.
Video part 2: Buy a camera, and you can pick up a lite version of some kind of video editing software or use windows movie maker. It's on most PC's. I personally use a mac and iMovie which is the mac equivalent of windows movie maker, but it's WAY better. Combine that with iLife... which is an upgrade plugin and NOW you can do green screen videos. WHICH are way cool. If you really want to make your videos look great get a mac, a green screen, a bunch of lights and go to it. Then you can make whatever background you want.
Audio: Does your video look great but sound like crap. that's no good either. When buying a video camera buy one with a good mic. Read the reviews and or buy an additional mic. Mic's can be expensive, mine is 200 dollars for the lapel mic and it's not exactly great. I should have just spent the 300 bucks and bought a professional grade one instead of the pro-sumer one. Don't get crazy, you don't need a 3000 dollar mic but a few hundred bucks and your golden. B&H is a great place to buy those kinds of items or eBay. Remember, that no amount of looking good will over come poor audio. It's also not a bad idea to lay down a little background music, but be careful there not to over power the audio from the person speaking.
I hope this helps someone just getting started in video marketing.
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